Those who are born between the mid-1990s and early 2010s are the first generation to grow up fully immersed in digital technology. Raised alongside smartphones, social media, and real-time connectivity, they’ve naturally integrated tech into every aspect of daily life, including how they approach health and fitness.
Born Digital, Living Dynamic
For Gen Z, health isn’t just a goal—it’s a lifestyle. With access to fitness apps, wearable tech, and personalized data, they’re able to track, adapt, and optimize their routines with ease. Whether it’s mental wellness or physical stamina, this generation is using digital tools to take control of their well-being in ways that feel intuitive and empowering.
Fitness Meets Community
Platforms like Strava, Nike Run Club, MyFitnessPal, and local favorites like FitAja!, GERAK PRO, JakSehat, and DASH SPORTS have made regular exercise not only accessible but social. For Gen Z, working out is often a shared experience—an opportunity to connect, post, and participate in communities that celebrate movement and progress.
Casual, Flexible, and Fun
Unlike previous generations who often focused on mastering one or two sports, Gen Z prefers variety. They gravitate toward short, intense, and snackable formats—basketball, soccer, climbing, martial arts, and extreme sports—choosing activities that match their mood, schedule, and social life. It’s not about peak performance, but about balance, flexibility, and enjoyment.
Influenced and Inspiring
Social media plays a major role in shaping this trend. Influencers and athletes on TikTok, Instagram, and YouTube offer inspiration, tutorials, and a sense of belonging. Gen Z doesn’t just consume content—they contribute to it, sharing workouts, tips, and moments that build a vibrant, inclusive fitness culture.
A Lifestyle That Evolves
Gen Z’s approach to health is fluid, adaptable, and deeply personal. They value experience over ownership, and wellness over perfection. Casual multisport isn’t just a trend—it’s a reflection of how this generation lives: connected, curious, and always in motion.
Cover image by Alexander Sinn on Unsplash